What is BuyersVoice?

BuyersVoice helps people resolve complaints they have about a product or business free of charge.

It also helps people find out about the reputation of a product or business before they make a buying decision.

In both cases, our goal is to make it as easy as possible. For example, completing a complaint using our multiple choice format can take as little as 2 minutes. A pre-purchase search will take about 30 seconds to find out how many people have had problems with a particular product or business, and what type of problems they have had.

There is no need to spend time reading reviews and trying to work out which ones are genuine. However, we will also be offering reviews for those people who want more detailed information AND we have a process to weed out the fake reviews.

For more information, go to How it Works.

The founder

Russell Wheeler
Lawyer, negotiation consultant and consumer advocate

I am a lawyer who has specialised in business law for many years. Despite this, or perhaps because of it, I am passionate about ensuring that businesses do the right thing. That's one of the reasons I set up BuyersVoice. The other reason is to provide reliable information to help people before they buy a product or decide what business they are going to use for a particular job or advice.

For those who are interested, biographical details are at the bottom of this page. However, if you want to know about me as a person, and what has motivated me to spend a lot of time and effort setting up BuyersVoice, you may want to read the interview below.

Interview with founder

“What makes a business lawyer turn against business?” Click here

Biographical information

Russell Wheeler


  • CEO and founder of BuyersVoice Pty Ltd
  • Lawyer and founder of Lexxon Lawyers Online
  • Consumer advocate


  • I studied law at Sydney University and became a business lawyer practising in Sydney
  • in the mid 1980s I became a corporate adviser in investment banking and subsequently established the corporate division of a Sydney-Melbourne stockbroking company
  • In the 1990s I set up a business called “Prelegal”. The rationale was the identification of practical or commercial solutions without the need for clients to spend money unnecessarily on expensive legal advice. The key to such practical solutions was a combination of legal, business and negotiation skills.
  • The Prelegal business was extended to train executives in the art of negotiation and for many years I specialised in providing negotiation advice exclusively. This subsequently evolved into providing advice about the resolution of consumer complaints.